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Tracker ID Reuse

It means a webpage (often a phishing page) contains the same analytics/tracker identifier (e.g., Google Analytics ID, Facebook Pixel, Matomo/Hotjar ID) as a popular or legitimate site, suggesting the page copied the original site's source or tracking tags.

Analyst Q&A

What this signal answers

Three questions every analyst asks before acting on this signal.

What it detects01

What does 'Tracker ID Reuse' mean?

It means a webpage (often a phishing page) contains the same analytics/tracker identifier (e.g., Google Analytics ID, Facebook Pixel, Matomo/Hotjar ID) as a popular or legitimate site, suggesting the page copied the original site's source or tracking tags.

Why it matters02

How can 'Tracker ID Reuse' help detect phishing?

If an analytics/tracker ID normally associated with a well-known site appears on an unrelated domain, it can indicate the page cloned the original site. Detection is done by matching tracker IDs across domains and flagging unexpected reuse, especially when combined with other signals like domain age, hosting, and form endpoints.

How analysts use it03

What are common false positives and how should analysts handle them?

False positives can occur due to shared tag managers, marketing agencies, CDNs, embedded widgets, or legitimate cross-domain tracking. Analysts should correlate tracker-id matches with additional indicators (SSL cert, WHOIS, hosting IP reputation, newly-registered domain, form submission targets) before concluding phishing.

Often paired with:block_domain
Evidence shape

What Tracker ID Reuse looks like in the response

A realistic shape of the entry the engine appends to the risk_signals array when this signal fires. Evidence keys are subgroup-default; per-signal overrides documented in the API reference.

json
{
  "slug": "same_tracker_id",
  "name": "Tracker ID Reuse",
  "group": "http_crawling_history",
  "subgroup": "tech_tracker_signals",
  "direction": "malicious",
  "evidence": {
    "detected_stack": [
      "nginx",
      "wordpress",
      "cloudflare"
    ],
    "payment_tech": [],
    "security_tech": [
      "recaptcha"
    ],
    "ecommerce_tech": []
  }
}
See in API reference
Siblings

Peers in Tech & Tracker Signals

5 other signals share the same subgroup. They detect related behaviors and often co-fire on the same IOC.

Active Web Defense Mechanisms Detected

It indicates that the domain employs one or more modern security layers such as Web Application Firewalls (WAF), DDoS mi

Safe
Commercial Tech Stack Detected

It indicates that the domain is using one or more commercial (paid or licensed) technologies or services—such as premium

Safe
E-Commerce Platform Detected

It means that the domain uses or integrates with an e-commerce platform such as Shopify, WooCommerce, Magento, PrestaSho

Safe
Payment Gateway Detected

It means that the domain integrates one or more payment systems such as Stripe, PayPal, iyzico, Adyen, or Shopify. The p

Safe
Show 1 more in Tech & Tracker Signals
In the wild

See Tracker ID Reuse fire on real IOCs

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